Red Sox and Qdoba team up

Red Sox team up with Qdoba for Mexican treats
By Thomas Grillo | Monday, June 22, 2009 | http://www.bostonherald.com | Business & Markets

Qdoba Mexican Grill, the fast food chain, is the latest merchant to sign a marketing and concessionary agreement with the Boston Red Sox [team stats].

Team officials refused to release financial terms of the three-year deal that will feature in-stadium marketing, external promotional rights and in-park concessions.

Under the terms of the deal, Qdoba will be advertised on the main scoreboard and centerfield scoreboard text messages will promote the chain’s area locations and in Fenway Park [map].

The concessions deal will provide Qdoba Mexican Grill with vending rights within the ballpark and enable the restaurant to serve members of Red Sox Nation. A chips and queso cart will be located under the bleacher seats. In addition, Qdoba’s tortilla soup will be offered during the colder months of the season.

“We’re thrilled to enter into a relationship with one of the most prestigious franchises in all of professional sports,” said Jeff Ackerman of Qdoba in a statement. “Our partnership with the Boston Red Sox is a home run for Qdoba, but more importantly for our fans, as this program allows us to better serve our loyal customers and Red Sox Nation by providing them the opportunity to experience our fresh, quality products inside the ballpark.”
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