Danvers hotel will change name to Crowne Plaza
November 18, 2009 12:35 PM E-mail|
The Sheraton Ferncroft in Danvers will be officially rebranded tomorrow as the Crowne Plaza Boston North Shore, said the hotel's owner.
The owner is Colorado-based Sage Hospitality, which bought the 366-room hotel in 2005 and added an attached 65,000-square-foot indoor water park to the property two years later, a company spokeswoman said.
Sage Hospitality operates over 50 hotels, including 10 with water parks, and the Crowne Plaza brand is a better fit for a hotel that is pursuing both business travelers and a water park audience, the spokeswoman said.
The water park is called the the CoCo Key Water Resort, and besides activity pools, slides, and water cannons, it features an arcade, family dining options, a bar, and party rooms.
A Sage press release included a statement from Bill Croke, the general manager of the company's Danvers hotel who noted that the rebranding will be accompanied by a "number of upgrades, including new bedding, featuring the popular Crowne Plaza Sleep Advantage standards."
Apparently, sleeping is a serious pursuit at Crowne Plaza hotels, which offer such "sleep amenities" as "relaxation tips, eye mask, earplugs to ensure silence, lavender spray to promote relaxation, and nightlights to provide soft lighting during the night," the press release said. (Globe Staff)
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